Connecting the Dots
With more than 35 years of experience in both agency and client-side roles, I spot patterns, offer strategic recommendations and practical solutions, and help create a roadmap as you navigate toward your business goals.
It might make sense to talk if you need expert assistance in these areas:
Strategic Support
- Provide fractional/interim strategic marketing leadership while you identify and/or search for the right role or team member.
- Secure supplemental, episodic strategic marketing support on an as-needed basis without investing in an FTE.
- Employ a framework to establish priorities aligned with your strategic plan (so you can say “no” to nonstop requests for “marketing support,” and stay focused on the initiatives that will achieve your business goals).
Strategic Initiatives
- Develop a strategic marketing plan or drive a key short-term or long-term project without adding to your FTE’s or asking your team to fragment their focus.
- Collaborate with sales, service line or product management leaders in your organization to assess go-to-market readiness and establish appropriate go-to-market strategies.
- Take a look at your data, figure out what kind of market research you actually need, identify and manage quantitative and qualitative research resources and sort through all your findings to make sense of it.
Strategic Alignment
- Facilitate alignment of your sales and marketing teams for synergistic growth. Especially post-merger or acquisition.
- Align your philanthropic goals with your organization’s strategic priorities and donor interests for maximum impact.
- Provide strengths-based strategy and marketing leadership and mentorship to your team.
- Manage external agency partners for alignment.
Connect
Let's see if we might be a good fit.
If not, I'll be happy to connect you with appropriate resources from my network of experts.