Laila Waggoner
Chief Dot Connector
Agency and client perspectives
With more than 35 years of experience, serving in senior agency and client-side roles, I offer a balanced perspective, with recognition and appreciation of the challenges you face. I spot patterns, offer strategic recommendations and practical solutions, and help you create a roadmap as you navigate toward your business goals.
I provide senior-level strategic counsel on a fractional, interim or contract basis for select clients, offering deep expertise in strategy, branding, marketing and business development, with particular experience working with all types of healthcare organizations and associations.
You can learn more about my experience on LinkedIn.
My approach
- I'm a curious dot connector.
- I'm energized by aligning teams, strategic partners, goals and efforts to maximize results.
- I'm passionate about helping organizations understand their purpose and markets, identify opportunities, overcome challenges and align strategic objectives.
- I collaborate to help you discover, cultivate, articulate and communicate your core purpose and value to employees, customers, stakeholders and partners to inspire action.
- I'm motivated to deliver a high level of value. If you require expertise beyond or different than mine, I'll let you know and refer you to someone who can help.
Clifton Top 5 Strengths
Strategic, Learner, Maximizer, Relator, Responsibility
I'm a big fan of understanding your strengths and leaning in to them. I've found this perspective to be beneficial for individuals as well as organizations.
My strengths help me to:- spot patterns and see the big picture (Strategic),
- be a quick study and excellent researcher (Learner),
- identify ways to make good great and great even better (Maximizer),
- build trust and work closely with a small group (Relator), and
- be reliable and dependable (Responsibility).